Segmentation Data

Predict consumer behavior, fine-tune marketing campaigns and win customers. To achieve these goals easily and affordably, Pitney Bowes MapInfo engineered PSYTE® Advantage, a powerful, customizable segmentation system for market potential analysis, site selection, customer acquisition and target marketing. PSYTE Advantage provides a snapshot of American and Canadian consumer behavior using detailed, statistically-sound data. Adding customer transaction data or lifestyle attributes specific to your business presents a powerful custom clustering option for a significant competitive edge.

With PSYTE Advantage, you can:

Use predictive analytics for greater revenue

• Gain and maintain a profitable, loyal customer base
• Obtain higher response and ROI from marketing efforts
• Increase the success of new product launches
• Identify high potential areas for retail site selection
• Increase profitability and market share

Leverage powerful descriptive data

• Identify your best customers and find more like them
• Access the latest purchasing, lifestyle and U.S. Census data
• Create clusters by population density, income, or marital status