MapWorld Agenda

MapWorld Conference Overview
Don't miss the hottest show in Las Vegas! Pitney Bowes MapInfo's 15th annual global user conference presents practical, proven solutions for using location intelligence to face real world business challenges. From hands-on training sessions and technical tips to successful customer applications and previews of the newest technologies, MapWorld delivers valuable information for anyone involved in data analysis, service planning and organizational decision-making.

Conference Tracks
All new for MapWorld 08 - Over 80 sessions including Industry sessions, product sessions, business strategy sessions and much more.. And the popular MI Professional and Hands-on track will continue to offer the latest topics for users. MapWorld session topics include:

• MapInfo Professional
• Predictive Analytics
• Data Products
• Restaurant/Retail/Real Estate Topics
• Insurance Topics
• Communications Topics
• Financial Services Topics
• Government Topics
• Hands-on Topics

There are a number of sessions dedicated to each topic.

MapWorld Agenda Overview Detailed Session Descriptions

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Session Categories Legend Hands-On MIP MapInfo Professional, Vertical Mapper, MapBasic FIN Financial Services COM Communications / Telecommunications RRR Retail, Restaurant & Real Estate INS Insurance GVT Government DEV Developer Products DAT Data PAN Predictive Analytics (WinSite, Perform, SmartSite Solutions, Consulting) DAN Display Analytics (TargetPro, AnySite) MED Media LIB Location Intelligence / Business Geographics ALL Of Interest to All Attendees

Category	Session
Wednesday, May 21 9:15 - 10:25 am - Session 1
MIP	Getting Started with MapInfo Professional Hands-On
FIN, PAN	Understanding Benchmarking to Improve Branch Performance - Featuring First Citizens & CentralBank
ALL	Bringing Location Intelligence Into an Even Larger Arena - A Glimpse Into the Future of Pitney Bowes Software
INS	Ultimate Insurance Tech - Cutting Edge Location Intelligence Applications in Insurance
GVT	E-Government Solutions - Using Mapping Technologies to Improve Citizen Services
LIB, DEV, COM	Pitney Bowes Software Geocoding (MapMarker/Geostan): Capabilities and Roadmap
DAN, RRR, FIN, MED	Best Practices in Target Marketing: AnySite & TargetPro
Wednesday, May 21 10:50 - 12:00 pm - Session 2
MIP	Seven Ways to Grow with MapInfo Professional
LIB, DAT, COM, INS	Using Parcel Boundary & Point-Level Geocoding
MED	Driving Down Costs with Driveway Distribution: Reaching Targets through Independent Carrier Delivery
INS, LIB	Using Location Intelligence for More Efficient Tax Jurisdiction Determination
DEV, COM	Pitney Bowes Software Developer Tools and Platform (MapXtreme/Envinsa): Capabilities, Accomplishments and Roadmap
DAN, PAN, RRR, FIN	Making the Most of Cutomer Data for Site and Market Selection and Target Marketing
DAN, RRR, FIN	AnySite for Beginners Hands-On
Wednesday, May 21 1:30 - 2:40 pm - Session 3
MIP, COM	Accessing Data Where it Lives
FIN, PAN, DAN	Taking a Long-Term View of Branch Network Performance - Featuring KeyBank
COM	Communications Customer Spotlight - Time Warner Cable
MIP, COM	Introduction to Vertical Mapper Hands-On
RRR	Determining the Best Value of Real Estate
INS	Real World Case Study: Using Location Intelligence to Manage Risk Exposures
LIB	Is Your Business Intelligence System Location Smart? An Introduction to Location and Business Intelligence
Wednesday, May 21 2:50 - 4:00 pm - Session 4
MIP	Tips & Tricks for MapInfo Professional - Part 1
GVT, LIB	Location Intelligence & Business Intelligence for Government Applications
DEV	GeoReveal - Data Visualization and Interactive Web Mapping
DAN, RRR, FIN, MED	AnySite Tips & Tricks
COM	Using Network Footprints to Answer Marketing Questions
MED	Real World Case Study: Media
ALL	Selecting the Best Product to Analyze Your Customers Hands-On
Wednesday, May 21 4:30 - 5:40 pm - Session 5
MIP, COM	Uncovering the Benefits of the Tool Manager Inside MapInfo Professional Hands-On
LIB, COM, INS, GVT, RRR	Real World Case Study: Business Intelligence & Location Intelligence in Action
DAN, COM, RRR, FIN, MED	Leveraging the Desktop Mapping Capabilities in TargetPro
DAT, MED, COM, RRR, PAN, FIN	New! GroundTruth Next Generation US Demographics
MIP, COM, RRR, INS, GVT	Spanning Industries with Vertical Mapper
FIN, PAN	Retail Segmentation: How Location Intelligence Can be Used to Segment a Retail Network - Featuring TD Bank
COM, MIP	Wireless Network Planning and Operations: How Location-Based Information Sharing Can Lead to Faster, More Informed Decisions
Thursday, May 22 9:15 - 10:25 am - Session 6
MIP, COM	The Future of MapInfo Professional
DEV, COM	Technology Trends in Location Intelligence - Panel Discussion
DAN, PAN, RRR, FIN, MED	AnySite Advanced Hands-On
RRR	Real World Case Study: Focus on Retail
DAT, RRR, INS, COM, FIN, MED, PAN	Data across Industries: What's Available
INS, LIB	Leveraging Location Intelligence to Implement Better Risk Exposure Management Practices
COM, LIB	Eliminating the Guesswork in Tax Jurisdiction Assignment for Communication Providers
Thursday, May 22 10:50 - 12:00 pm - Session 7
COM, MIP	Optimizing Telecommunications Data Object Processing in MapInfo Professional & MapBasic
DEV, COM	The Strengths and Weaknesses of Web 2.0 Mapping Services
PAN, DAN, COM	Driving Business Decisions Using PSYTE
LIB, INS, DAT	Leveraging Business Intelligence and Location Intelligence to Address Critical Insurance Business Needs
GVT	Real World Case Study: Leveraging Location Technologies for Improved Crime Enforcement
MIP, COM	Cartographic Techniques for MapInfo Professional Hands-On
RRR, FIN, GVT, PAN, DAN, LIB	Location Analysis in Turbulent Times
Thursday, May 22 3:00 - 4:10 pm - Session 8
PAN, DAT, FIN, RRR	CAMEO for Mapping and Database Analysis: Fully Leveraging your Marketing Spend
MIP, COM	MapInfo Professional: Advanced Object Editing Hands-On
RRR	Location Intelligence for Real Estate Developers and Property Owners
RRR	How to Read a Site: The Value of Market Knowledge
DAT, LIB, INS, GVT, COM	Pitney Bowes Group 1 & Pitney Bowes MapInfo Data Products: Bringing it all Together
FIN	Finanical Industry Customer Spotlight - Featuring MasterCard
ALL	Real World Case Studies: Hear from Previous Meridian Award Winners
Thursday, May 22 4:30 - 5:40 pm - Session 9
COM	MarketBalance for Communications Providers
DEV, COM	Demographics and Segmentation from Envinsa On Line Services
RRR	Real World Case Study: Focus on Restaurants
RRR, PAN	Looking at the World Through a Retail Lens: Applications for Location Intelligence and Predictive Analytics in Non-Traditional Retail
INS, LIB	Using Location Intelligence to Facilitate Straight Through Processing in Insurance
MIP	Introduction to MapBasic for the Non-Programmer Hands-On
LIB, COM	Bridging the Gap Between Location Intelligence and Business Intelligence... A Hands-On Approach with MicroStrategy Web
Friday, May 23 9:00 - 10:05 am - Session 10
MIP, COM	MapInfo Professional Focus Group & Feedback Session
DEV	Enterprise Mapping Deployments Part 1- Theory
PAN, COM, RRR, FIN, MED	Customer Feedback & Focus Group: TargetPro, AnySite & AnySite Online
RRR	Restaurant, Real Estate & Retail: Customer Roundtable Discussion
FIN, DAN	New Features and Advanced Uses of AnySite Financial
INS, LIB	Location Intelligence Scenarios for Insurance - Part 1 Hands-On
Friday, May 23 10:10 - 11:15 am - Session 11
MIP, COM, RRR, GVT, DAT, DAN, LIB, CCM	Maximizing MapInfo Tools to their Fullest Potential
RRR, PAN	Advanced Topics in Predictive Analytics: 10 Common Mistakes in Site Modeling
GVT, COM	Location Technology: Addressing Today's Difficult Energy Problems
COM	Custom Application Development and Solution Offerings for Telecommunications Providers
DAT, MED, RRR, COM, PAN, FIN	Changing Demographics: High Growth and High Change in US Markets
INS	Location Intelligence Scenarios for Insurance - Part 2 Hands-On
MIP, COM	Vertical Mapper Tips & Tricks
Friday, May 23 11:30 - 12:35 pm - Session 12
MIP, COM	MapInfo Professional Tips & Tricks - Part 2
DEV, COM	Enterprise Mapping Deployments Part 2 - Practice
LIB, FIN, COM, RRR, INS	From Addresses to Strategic Enterprise Decisions
MIP	Advanced MapBasic Hands-On